Eric Avila
Genevieve Carpio

losangelesfreeway

Essential Los Angeles: Revisiting the Automobile (Eric Avila)

Just when we thought we knew everything about Los Angeles and the automobile, Genevieve Carpio delivers Collisions at the Crossroads, not just a model of rigorous, empirically-driven, theoretically sophisticated scholarship, but a critical intervention into a canonical body of knowledge that explains the enduring love affair between Angelenos and their automobiles. The story is familiar: Los Angeles grew up with the automobile. Its vast expanse of flat arid land—partitioned by mountains, arroyos, and rivers—provided an ideal setting for the mass adoption of the automobile during the early decades of the twentieth century. Even in the depths of the Great Depression, southern Californians purchased automobiles in record numbers, creating an impetus for the construction of new streets, boulevards, and highways. These arteries and the cars they served fattened the coffers of oil, rubber, glass, steel, trucking, and construction companies, and furthered the sprawling, decentralized pattern of urban development that typified a broader pattern of ‘sunbelt’ urbanism.[1]

This history became the basis of a full-blown myth about Los Angeles as ‘Autopia,’ penned by a British expat who roamed the L.A. grid in a convertible Mustang in the swinging Sixties. First published in 1971, Reyner Banham’s Los Angeles: The Architecture of Four Ecologies generated a new appreciation of Los Angeles, furthering a broader ‘postmodern’ sensibility that drew inspiration from the commercial landscapes of a car-oriented, hyper-consumer society. Much in the same vein as contemporary artists working in the Pop aesthetic (think Andy Warhol, Ed Ruscha, and David Hockney, another British expat in L.A.), Banham recognized the centrality of the automobile in a new suburban way of life unfolding in southern California. To him, the automobile symbolized mobility, autonomy, convenience, and free choice—the attributes of a consumer society and the underlying values of a new model of democratic urbanism. Banham thought little of recent conflagrations like Watts, which he dismissed as a “fashionable venue for confrontations.” Instead, he saluted the automobile and its role in making a city where “all parts are equal and equally accessible from all other parts at once,” concluding that “freedom of movement is the prime symbolic attribute of the Angel City.”[2] Yet in challenging these accounts of L.A.’s autopia that assert a universal mobile subject, Carpio reminds us of the divergent claims to mobility by diverse groups who navigated the metropolitan landscape and their racial positions within it.

Banham and his predecessors had important insights about the automobile and its impact upon Los Angeles’s development. Their narrative makes important contributions to understanding why Los Angeles is the way it is and why the city “bleeds” (as Carpio evocatively puts it) into its hinterlands. Her book Collision at the Crossroads tells a different story about the automobile, and about spatial movement more broadly, reminding us that the old story is dated for its failure to address issues of inequality, immobility, and injustice—issues that L.A. historians can no longer ignore.

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Workers and their Cars.

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Washing a Car.

In the two centuries of its relatively brief existence, Los Angeles sustains (thanks to a recent generation of historians who align with social justice movements) a not-so-hidden history of violence, oppression, and injustice, but also of resilience, struggle, accommodation, hybridity, and mestizaje or mixed-races. The city’s track record of mob violence and racial uprisings, not to mention its history of mass incarceration and police brutality, forces a need to rethink both the city and the technology that made it, including the car, but also emergent forms of police enforcement, public policies aimed at diverse movers, innovative strategies to navigate metropolitan space by the aggrieved, and claims to the right to mobility. In Collisions at the Crossroads, Carpio tells this story from the vantage point of inland southern California, where claims to mobility have been complex and always contestable. The automobile made Greater Los Angeles, as did streetcars and railroads in their day, but its arrival and accommodation benefitted some groups of people at the expense of others.

As with many technological advancements, white men usurp the privileges they afford themselves and deny those same benefits to everyone else (with some brilliant exceptions). This includes the automobile, one of the most consequential inventions in human history. Not just the automobile as object, but especially its meaning as a symbol: the promise of unfettered mobility, autonomous movement, and mastery over time and space at high speeds on the open highway. Reyner Banham exalted these qualities and rightly expressed their seemingly universal appeal (at least in his time). So many of us love the automobile: we wash their bodies, clean their engines, quench their thirst for oil, air, water, and gasoline, polish their glass and chrome, register their possession with state authorities, insure them against damage and destruction—we eat, drink, argue, bond, and think thoughts in automobiles. We love these damn things so much that those of us written out of autopia’s dominant scripts—women, people of color, immigrants—forget that we often relinquish our autonomy, will, even safety, by surrendering to the automobile’s allure.

What Banham and other apologists for the automobile also ignore is a counterstory of how the automobile became a powerful tool of state surveillance and discipline. As demonstrated in the larger chapter from which the excerpt to follow draws, the car’s pleasures are accorded selectively by a repressive police force that incorporated the automobile into its arsenal, enabling new forms of enforcement in which they could “invoke the eyes of fellow police cruisers over the radio, track car owners through vehicle registration, and erect traffic checkpoints to distinguish criminals from the law-abiding mobile public.”[3]

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LAPD Classic Cruiser, 1958.

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Watts Riots, 1965.

Carpio’s work provides early insights into emerging forms of state surveillance that would mature into the postwar period. During the 1950s and under the leadership of Los Angeles Police Chief William Parker, local law enforcement invented the squad car, equipped with short-band radios, sirens, rifles, shotguns, spotlights, and powerful engines. Parker revolutionized law enforcement in an age of mass suburbanization, effecting greater control over disparate working class Black and Latino communities that took shape throughout the five-county urban region.[4] The police arrest of Marquette Frye, who was pulled over on a hot summer day in early August 1965, illustrated the lethal consequences of ‘driving while black.’ His arrest sparked the Watts Riots, the most violent episode of urban racial violence during the mid-1960s, resulting in thirty-four deaths and hundreds of millions of dollars in property damage.

Chief Parker realized the automobile’s potential on a new highway system that took shape during his tenure. During the 1950s and 1960s, federal money poured into the construction of a massive highway system, linking disparate suburban communities to the historic core of Los Angeles. Orange County now linked to the San Fernando Valley, and they had new links to the inland communities of Claremont, Pomona, and Ontario. This sprawling network of freeways converged just east of the downtown core, in the neighborhood of Boyle Heights, which bore the brunt of state and federal highway construction projects. Today, Boyle Heights stands at the center of L.A.’s expansive freeway system, quarantined from the rest of the city by massive highway interchanges built in conjunction with slum clearance efforts. A redlined neighborhood since the 1930s, Boyle Heights earned the official distinction of being “hopelessly heterogeneous” by the Homeowners’ Loan Corporation, identified as “an ideal site for a massive slum clearance project” which turned out to be two massive highway interchanges, built less than two miles apart from each other in the late 1950s.

In this deracinated landscape, ravaged by white flight and highway construction; in the shadows and din of new freeway interchanges, a new ‘Chicano’ culture took shape, a hybrid mix of Mexican cultural traditions, shaped by the cosmopolitan influences of a polyglot, glamorous, and dangerous society. Zoot Suits came from Boyle Heights, murals too, and lowriders, which fashioned an alternative car culture that had nothing to do with the very qualities of speed and mobility that Banham celebrated. They embraced ‘low and slow’ as their aesthetic, indulging in a new suburban pleasure that drew upon urban traditions of showmanship and technological mastery, and gave a big middle finger to the ideals of efficiency, speed, mobility, and productivity built into the object and symbol of the automobile itself. Lowriders were not 9-to-5 commuters and they re-fashioned these machines for their own sensory and aesthetic pleasure. Their spatial claims evoked strong responses from the viewing public and local authorities, contests that Carpio argues have continued to play out over symbolic landscapes like Route 66. Lowriders chose boulevards over freeways as the primary venue for their motorized brand of chrome-polish swagger, and enthralled sidewalk spectators who marveled at these machines.[5] Are lowriders the victims of a ‘false consciousness’ sponsored by a corporate-consumer car culture? Or are they subversive agents of a technological counterculture? Drawing on the history of contested claims to mobility appearing across the twentieth century, Collisions at the Crossroads suggests the latter.

Today, we stand at another crossroad. Like most every aspect of technological modernity, the automobile is a blessing and a curse. It remains the dominant mode of transportation in the southland, yet its false premise of unfettered, autonomous mobility seems to have hit a wall of its own making. We Angelenos suffer from a chronic addiction to oil and gasoline. Too many people, too many cars: the concept of rush hour is obsolete. Every hour is rush hour; traffic is at a standstill on most freeway arteries, at most times of the day. Although new systems of mass transit are providing alternatives to the automobile and the freeway, there is little relief from the congestion and pollution that cars inflict upon our daily lives. Like red meat, our insatiable appetite for oil accelerates global warming, sparking what will become a desperate search for new alternatives to fossil fuels. Whether or not the automobile will remain the dominant mode of transportation in the region depends upon a clear-eyed assessment of its costs and benefits. Carpio implicates that machine in a broader history of racial and class inequality that now poses an existential threat to the survival of the species.

OldsmobileAdLowriders


The Automobile in Mexican Immigrant and Mexican American Life (Genevieve Carpio)[6]

By World War I, the automobile was already an integral part of life for Mexican agricultural workers in Southern California. Prominent citrus ranchers provided laborers garages alongside bathrooms, running water, electricity, and other utilities they deemed fundamental to worker housing. As described by Archibald Shamel, a USDA scientist who wrote extensively on Mexican citrus workers, “[the automobile is] an essential part of the household equipment.”[7] Local cooperative associations occasionally provided vehicles for their workers, but more often than not individual pickers and their families purchased their own. Like the Japanese bicyclists who preceded them, Mexican motorists used vehicles to maximize their work opportunities, and for fashioning themselves as modern citizens. Although at the national level cars at that time were largely owned by the white middle class, for use in leisure activities like tourism and cross-country travel, in the Mexican communities of Southern California automobiles were a working class item used to traverse uncertain economic and social landscapes.[8]

Disrupting national trends that linked whiteness and driving, period sources suggest that ethnic Mexicans owned automobiles at far higher rates than the Southern California population as a whole. A 1933 Heller Committee cost of living study, by the University of California, sheds light on patterns of automotive proprietorship, expense, and usage. In a survey of a hundred Mexican-descent families living in San Diego, the Heller Committee found twenty-six percent of households owned and operated their own automobile. A similar survey taken in San Fernando, about thirty miles north of Los Angeles, found that nearly forty percent of families residing in the “Mexican district” owned a vehicle. These figures are particularly significant when we consider that the automobile ownership rate in California as a whole was only seventeen percent, about half of the rate for the Mexican communities of San Diego and San Fernando.[9]

Far from elite toys of the rich, automobiles were regularly a necessity for Mexican laborers. Only two percent of the vehicles counted in the Heller study had been purchased new. Rather, families typically bought their cars and trucks secondhand, often as an essential expense. Purchasing a vehicle was a financial hardship that required cutting back elsewhere, sometimes even on food. Nevertheless, for their drivers, automobiles’ economic and cultural value exceeded their costs. Mexican respondents reported they used their vehicles for a variety of functions, including searching for work in surrounding towns, informal outings, and travel to family events.[10]

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Joe Hernandez (third from left) and crew on work truck, 1938. Courtesy of Inland Mexican Heritage.

Car and truck ownership often translated into direct economic gains for Citrus Belt workers. Groves were spread throughout the region and laborers commonly lived in towns adjacent to large farms, moving among them as the crops matured. Families who owned automobiles could leverage this location gap between housing and the groves to earn extra income. Former citrus worker Howard Herrera remembered, “In those days you had to pay for your ride. Sometimes the house would pay it. If the house would hire a truck to take the crew to work they’d pay the driver for all the heads that would drive and arrive in the truck.”[11] By transporting their neighbors to the fields, truck owners not only solved the problem of spatial dissonance, but also identified workers for the citrus cooperative in exchange for pay. In these roles, they served as recruiters, translators, and transporters. Women were often key in the relative success of these efforts. The son of one citrus foreman recalls that his mother provided warm lunches for riders as extra incentive to choose his father’s crew over others.[12] For these services, Mexican families were financially rewarded, receiving a small payment for each rider or a portion of the profits from the harvest.

If Mexican motorists could increase their wages by providing a vital service to ranchers, their automobility could also be used to challenge employers’ control over workers’ livelihoods. Mobility enabled Mexican-descent workers to determine which employment opportunities—agricultural or otherwise—offered the most competitive wages. Those with access to private vehicles identified opportunities at a range much larger than previously possible, aided by a growing network of roads, their ability to carry multiple passengers, and the incentive of hauling cargo for additional payment. While vehicles widened the geographic scale and types of employment available to Mexican drivers, vehicles were also beneficial in times of collective action. Even if primarily used for daily transportation, a truck could moonlight as a mobile picket line, stage for mobile theater, or emergency shelter. During times of direct action, vehicles helped to galvanize workers and prolonged their ability to strike. In this sense, automobility could quite directly contribute to the collective’s economic mobility.[13]

Automotive culture permeated not only the lives of those who moved, but also those in the communities that were passed. The largely Mexican Westside of San Bernardino is exemplary of this synergism. Later designated as Route 66, Mount Vernon Avenue provided residents with entrepreneurial opportunities to offer services to long distance travelers, such as managing motels, bars, gas stations, and restaurants. Consider Mitla Café. In 1927, its owners, Lucia and Salvador Rodríguez, migrated to California, and soon after this Lucia opened a small taco stand. The side business grew into a local landmark where the Rodríguez family catered to Mount Vernon residents, including workers from the nearby Santa Fe railroad repair shop, and passing motorists looking for something warm and affordable to eat. A combination of its location on Highway 66, its homey atmosphere, and foremost its Cal-Mex cuisine even earned Mitla Café a mention in the popular Duncan Hines travel culinary guide, Adventures in Good Eating.[14] Business leaders along the busy Highway 66 corridor often became community leaders and their businesses popular sites of community organization and place making.[15]

In addition to their economic value, vehicles held an important symbolic role for their drivers. Analysis of photographs collected by grassroots recovery efforts, such as Inland Mexican Heritage (IMH), further sheds light on the cultural significance of vehicles in Mexican agricultural communities. Looking to these personal family records adds a new perspective to those of the period’s social worker reports, which erroneously equated Mexican automotive practice with those of white middle class families. In public events held by IMH throughout the 1990s and 2000s, residents of former citrus communities near San Bernardino were invited to contribute family photographs and oral histories as part of a recovery project focused on Mexican American communities. Among cherished images of weddings, returning veterans, and family gatherings, residents frequently submitted family portraits in which cars and trucks figured as prominent features of the image.[16]

Unlike government or professional photographs from this period, examining the function of automobiles within these self-selected compositions helps reveal the ways Mexican American people themselves positioned vehicles in their everyday lives. While members of the family and their friends occupy the focal point, they were often staged in the photographs sitting or standing on vehicles. On the one hand, this positioning points towards the frequent presence of automobiles in Mexican American life, which were conveniently present during both special family events and mundane daily passings. On the other, the frequent appearance of cars as a central part of the photographs’ compositions underscores the subjects’ desires to craft particular self-identities.[17] Automobiles represented more than vehicles for travel. Rather, they held distinct social significance for those involved at the moment of a photograph’s creation. Where a group of youth dressed in their best outfits and standing in front of a car might represent the subjects’ identity as a modern subject immersed in leisure culture, workers posing with a truck filled with boxes of oranges could emphasize a strong work ethic, upward mobility, or traditional links between masculinity and labor. Historian Phil Deloria has examined the ways images of both American Indians and automobiles have been used by non-Indians to signify important elements in American culture. When brought together, these signifiers have conjured a “palpable disconnection between the high-tech automotive world and the primitivism that so often clings to the figure of the Indian.”[18] Where automobiles seemed anachronistic or unmerited when driven by nonwhites, photographs produced by Mexican American drivers were all the more powerful for the ways they disrupted normative expectations and bolstered self-representation in complex ways.

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Jessie Ortiz and friend posing on fender of car near San Timoteo Canyon, 1928. Courtesy of Inland Mexican Heritage.

Where photographic records help to uncover symbolic systems attached to vehicles by multigenerational Mexican American populations, songs emerge as an archive of the meanings produced by Mexican immigrants. Corridos—poetry set to music—are cultural artifacts that archive artistic expressions of daily life.[19] In these songs, vehicles held an important symbolic role in conveying immigrants’ experiences in the United States. As described by Mexican anthropologist Manuel Gamio, Mexican rates of vehicle ownership grew markedly among immigrants who had worked for a period in the United States. A close reading of popular corridos collected by Gamio and reprinted by the Social Science Research Council in the 1920s uncovers an ambivalent attitude among Mexican immigrants towards cars—and by extension, an ambivalent attitude towards U.S. life in general.[20]

A consistent note among corridos was nostalgia for life in Mexico, and the internal tensions generated among immigrants when pursuing American economic mobility. The lyrics of “El Dónde Yo Nací,” for example, use the car to signify dissatisfaction with U.S. consumer culture. The protagonist sings:

No me gusta coche ni autómovil
como al estilo de por aquí.
A mi me gusta carreta de bueyes
como en el rancho dónde yo nací.

(I do not care for the cars or the automobiles
like those found around here.
I prefer the oxcart
like on the ranch where I was born.)[21]

In this instance, the singer rejects the extravagant automobiles he views in the United States in favor of an old oxcart he owned in rural Mexico. At a literal level, his dissatisfaction indicates the singer’s longing for the ranch where he was born, land owned by his family and free from the empty consumerism he observes in the United States. Seemingly nationalistic, the singer’s nostalgia may also be read as a critique of political changes in Mexico, where privatization drastically transformed the countryside and large agricultural operations displaced many of the migrants. Dispossession pushed them to seek work in the United States.[22]

In a variation of this critique, another corrido titled “El Renegado” focused its criticism on Mexican immigrants seduced by U.S. markers of social status. The automobile in this corrido signals an immigrant who, upon gaining some profit, looks down upon his fellow countrymen who have not adopted a U.S. lifestyle. The ballad disapproves of the renegade’s “dandy” attire and his conceit when driving a flashy car, “andas por hay luciendo gran autómovil.”[23] Where the driver seeks attention by wielding control over the ultimate symbol of social mobility, the singer critiques this ostentatious display of wealth. The song discredits those immigrants who would negate their homeland and working class origins.[24] In both “El Dónde Yo Nací” and “El Renegado,” the automobile represents a U.S. lifestyle that stands in opposition to a Mexico envisioned as rural, homeland, and anticapitalistic.

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Roque Family and their car, 1930s. Courtesy of Inland Mexican Heritage.

Looking to these creative expressions of Mexican immigrant life helps reveal illicit uses of automobiles unaccounted for in most oral histories. Further, they recast as autonomous subjects the drivers who might otherwise be considered deviant. For instance, the car is often described with fondness for the freedom it offers its driver. “El Fotingo,” which can be loosely translated as “The Jalopy,” is one such example.[25] Although the jalopy is worn down and without seats, doors, or even lights, the song’s lyrics recall moonlit nights when the driver’s speeding Ford could be mistaken for a Willys-Overland. Where the old Ford represented economy and utility, the Overland had relatively more luxurious associations. By playing with the symbolic systems attached to the two models, the driver himself seems transformed in the moonlight from a worn-down laborer to a playboy bootlegger. The singer proudly describes flirting with women, smoking marijuana, and evading U.S. custom’s officers while smuggling liquor across the border. The mobility enabled by his vehicle is a fitting metaphor for the intersections between Mexican and American life, particularly as the increasing ease of automobility blurred the boundaries between the two, just as migrating bodies and smuggled booze could disrupt the apparent solidity of national boundaries.

Rising automobile registration rates in Mexico rose with Mexican American and Mexican immigrant vehicle ownership in the United States. Before 1910, there were no more than 3,000 vehicles registered across the Mexican nation. This quickly changed when Francisco Madero replaced Porfirio Díaz as president of Mexico in 1911. Fifteen years after abolishing a prohibitive tax on automobile ownership, registration increased from half a million to 17.5 million.[26] A continuing rise in vehicle registration was fostered by the arrival of the Ford Motor Company in Mexico City in 1925 and the construction of a vast new factory in 1932.[27]

Migration between the United States and Mexico further contributed to the growth of automotive ownership among ethnic Mexicans on both sides of the border. In December 1926, Mexico exempted repatriates from paying duty on U.S. items, including vehicles. Upon their return, thirty-eight percent of all repatriates owned an automobile. The widespread resale economy in Mexican border towns may have further boosted Mexican Americans’ ability to purchase low-cost Fords, creating a synergy between automotive manufacturing and policies in Mexico as well as Mexican Americans’ automobility in the United States.[28]

Surveys, oral histories, photographs, and corridos each provide insight into the internal significance of automobiles for Mexican Americans and Mexican immigrants living in the United States. Vehicles were significant for increasing one’s economic mobility, and served as important social symbols used in self-fashioning as well as lyrical devices used to describe immigrant life in Mexican America. Focusing on reports by social scientists and others begins to reveal more of the external values placed on Mexican mobility at the economic crossroads of the 1920s and the Great Depression—an important background for understanding how we got where we are today with the Automobile and Mexican American life.

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Notes

 * This article, with introduction by Eric Avila, is an adapted excerpt from Genevieve Carpio, Collisions at the Crossroads: How Place and Mobility Make Race (Oakland: University of California Press, 2019).

[1] Scott L. Bottles, Los Angeles and the Automobile: The Making of the Modern City (Berkeley: University of California Press,1987); Richard Longstreth, City Center to Regional Mall: Architecture, the Automobile, and Retailing in Los Angeles, 1920-1950 (Boston: MIT Press, 1997); Jeremiah Axelrod, Inventing Autopia: Envisioning the Modern Metropolis in Jazz Age Los Angeles (Berkeley: University of California Press, 2009); David Brodsly, L.A. Freeway: An Appreciative Essay (Berkeley: University of California Press, 1983).

[2] Reyner Banham, Los Angeles: The Architecture of Four Ecologies, 2d ed. (Berkeley: University of California Press, 2009), 18.

[3] Genevieve Carpio, Collisions at the Crossroads: How Place and Mobility Make Race (Oakland: University of California Press, 2019), 75.

[4] Inclusive of Los Angeles, Ventura, Orange, Riverside, San Bernardino counties.

[5] Brenda Jo Bright and Liza Bakewell, Looking High and Low: Art and Cultural Identity (Tucson: University of Arizona Press, 1995); Denise Sandoval, “Bajito y Suavecito/Low and Slow: Cruising Through Lowrider Culture,” unpublished Ph.D. diss. (Claremont Graduate University, 2003); Ben Chappel, Lowrider Space: Aesthetics and Politics of Modern Custom Cars (Austin: University of Texas Press, 2012).

[6] This section excerpted from Genevieve Carpio, “‘An Essential Part of the Household Equipment’: The Automobile in Mexican Immigrant and Mexican American Life,” in Collisions at the Crossroads: How Place and Mobility Make Race (Oakland: University of California Press, 2019): 144-150.

[7] Archibald Shamel, “Housing Conditions of the Employe[e]s of California Citrus Ranches,” typescript, undated, p. 4, Archibald Shamel Papers, Tomás Rivera Library, University of California Riverside.

[8] On automotive cultures in this period, see Thomas Weiss, “Tourism in America before World War II,” Journal of Economic History 64 (2004); Marguerite S. Shaffer, See America First: Tourism and National Identity, 1880-1940 (Washington, DC: Smithsonian, 2001); Virginia Scharff, Taking the Wheel: Women and the Coming of the Motor Age (Albuquerque: University of New Mexico, 1992).

[9] Constantine Panunzio and the Heller Committee for Research in Social Economics of the University of California, “Cost of Living Studies V. How Mexicans Earn and Live: A Study of the Incomes and Expenditures of One Hundred Mexican Families in San Diego, California,” University of California Publications in Economics, 13 (1933). In their report, the Mexican Fact-Finding Committee cites the San Fernando figure from an unpublished report by the Los Angeles County Health Department. See Mexican Fact-Finding Committee, “Mexicans in California,” 178. See also Scott L. Bottles, Los Angeles and the Automobile: The Making of the Modern City (Berkeley: University of California Press, 1987). Statewide statistics for Mexican American motorists are unavailable.

[10] Panunzio and the Heller Committee, “Cost of Living Studies v. How Mexicans Earn and Live”; Mexican Fact-Finding Committee, “Mexicans in California.”

[11] Howard Herrera interviewed by Robert Gonzalez, transcript, 13 April 1994, Inland Mexican Heritage, Redlands.

[12] In an interview conducted with my paternal grandfather, Vincent Carpio Sr., he recounted his experience as a foreman and the bonus he received for identifying and transporting workers to the fields surrounding Pomona in the 1940s. He described the effective role of “incentives,” such as warm food prepared by my grandmother Consuelo Carpio and cold beer on payday, in retaining workers. Vincent Carpio interviewed by Genevieve Carpio, Spring 2001, Pomona, CA.

[13] On the connection of migrant workers, automobiles, and collective action see Don Mitchell, The Lie of the Land: Migrant Workers and the California Landscape (Minneapolis: University of Minnesota Press, 1996).

[14] Rick Martinez, “Co-Founder of Mitla Lucia Rodriguez Dies,” San Bernardino County Sun, 13 January 1981; Route 66 Special,” Access Rewind [film], IE Media Group, 2011.

[15] For more on Latina/o restaurant owners as place-makers, see Natalia Molina, “The Importance of Place and Place-Makers in the Life of a Los Angeles Community: What Gentrification Erases from Echo Park,” Southern California Quarterly 97 (2015): 69-111.

[16] Author has worked in consultation on various IMH projects since 2004.

[17] A selection of these photographs can be found in Antonio González Vazquez and Genevieve Carpio, Mexican Americans in Redlands (Charleston: Arcadia Publishing, 2012).

[18] Phil Deloria, Indians in Unexpected Places (Lawrence, KS: University Press of Kansas, 2004), 138.

[19] For the continuing significance of the corridor in Los Angeles, see “The Corrido of LA,” an exhibition by the Los Angeles County Museum of Art in 2010, http://www.lacma.org/art/installation/corrido-la; for sound recordings, see the Strachwitz Frontera Collection of Mexican and Mexican American Recordings, UCLA Chicano Studies Research Center and UCLA Digital Library, http:// frontera.library.ucla.edu.

[20] Manuel Gamio, Mexican Immigration to the United States (Chicago: University of Chicago Press, 1930).

[21] Translated by author. Original printed in Gamio, Mexican Immigration to the United States.

[22] Veronica Castillo-Muñoz, “Historical Roots of Rural Migration: Land Reform, Corn Credit, and the Displacement of Rural Farmers in Nayarit Mexico, 1900-1952,” Mexican Studies/ Estudios Mexicanos 29 (2013).

[23] “You go around showing off in your big automobile.” Translated by author. Original printed in Gamio, Mexican Immigration to the United States, 93.

[24] Rita Urquijo-Ruiz writes that El Renegade was a character in a popular comedy routine in teatro de carpa, or traveling tent theater, used to poke fun at assimilated Mexicans. See Rita Urquijo-Ruiz, Wild Tongues: Transnational Mexican Popular Culture (Austin: University of Texas Press, 2012), 23-25.

[25] Original printed in Gamio, Mexican Immigration to the United States, 31; the term “fotingo” was often synonymous with Ford motor cars, which Mexican farm laborers frequently owned due to their affordability.

[26] Ricardo Romo,“Work and Restlessness: Occupational and Spatial Mobility among Mexicanos in Los Angeles,” Pacific Historical Review 46 (1977): 176.

[27] See digital archive of Ford’s Mexico City plant at “Ford Mexico City Plant Photographs,” The Henry Ford, Dearborn, MI, accessed July 2018, https://www .thehenryford.org/collections-and-research/digital-collections/sets/11598/. See also Ford Motor Company, “Historia de Ford de Mexico,” accessed 29 March 2013, http://media.ford.com/article_display.cfm?article_id = 4166.

[28] Indeed, the vast majority were Ford cars and trucks, at twenty-seven percent of all automotive objects (a category including automobile types and auto parts) brought to Mexico by repatriates. See Gamio, Mexican Immigration to the United States, esp. Appendix 5, 224-225; for more accounts of Ford automobiles moving back and forth across the U.S.-Mexico border, see Alice Evans Cruz, “The Romanzas Train Señora Nurse,” The Survey 60 (1928): 468-469, 488; Cara Finnegan, Picturing Poverty: Print Culture and FSA Photographs (Washington, DC: Smithsonian Books, 2003).


Eric Avila
is an urban cultural historian, studying the intersections of racial identity, urban space, and cultural representation in twentieth century America. He is author of Popular Culture in the Age of White Flight: Fear and Fantasy in Suburban Los Angeles (Berkeley: University of California Press, 2004) and The Folklore of the Freeway: Race and Revolt in the Modernist City (University of Minnesota Press, 2014).

Genevieve Carpio is Assistant Professor of Chicana and Chicano Studies at the University of California, Los Angeles, and the author of Collisions at the Crossroads: How Place and Mobility Make Race (Oakland: University of California Press, 2019).
Copyright: © 2019 Eric Avila and Genevieve Carpio. This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC-BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. See http://creativecommons.org/licenses/by/4.0/.

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